Archive for May, 2009

A Writer’s Experience

Friday, May 29th, 2009

The launch is coming up in no time, but I can still remember first seeing the Soul of Athens posters around campus at the end of last quarter calling for photographers, designers… and writers.

I was one of those journalism students who ventured into the project to try to add some more written pieces to this year’s site.

Walking into class the first day, I didn’t know what to expect. I was jumping into a huge multimedia project where the majority of students were photographers and designers. I didn’t have very much experience with the visual end of stories.

But that just meant I learned that much more when I did get to collaborate with two photographers on two stories throughout this quarter. I got to sit down and discuss ideas about story directions with them, as well as actually go out to take notes and to interview people together. While the photographer was absorbed in capturing moments visually, I was thinking about capturing the details in a different way by talking to more people and asking different questions. It was fascinating to see the different ways we put together the information for the stories through photos, text and audio.

This experience has definitely gotten me to think about the bigger picture of packaging the different elements for a whole story. It’s been a good starting point for working closely with photographers and designers. It’s nice to know that everyone’s different talents can come together well — whether it’s using language, photos or designs — to tell a story.

Written by Jaclyn Lipp, a writer for Soul of Athens

Soul of Athens 2009 Trailer

Tuesday, May 26th, 2009

See it in HD here: www.vimeo.com/4856204

Produced by:
Carrie Pratt

Audio collected by:
Liz Borda
Jennifer Cecil
Maisie Crow
Kristin Heinichin
Ryan Henriksen
Julia Marino
Rachel O’Hara
Jenn Poggi
Joel Prince
Jenna Schoenefeld
Julie Van Wagenen
Abby Verbosky

Special Thanks to:
Brandon Flayler
Justin Gordon
Chad Stevens

How We’re Marketing Soul

Thursday, May 21st, 2009

As the hard launch of the site approaches, the design and technical teams are pulling long hours in the lab to make the magic happen. The photographers, videographers, writers, and graphic artists have finished their work gathering “soul.” There is a tension in the air as the deadline creeps closer and closer and closer. It is almost here. It is going to happen.

Keeping this in mind, the marketing team has been planning strategies to get the word out. What use is a phenomenal project if no one sees it? So, with only a week and a half to go before the official launch, flyers are being printed. Post-its branded with the URL and launch date are stuck up anywhere people can find space. Posters are appearing in business windows around town.

Posters like this one are being hung around town to promote the launch of Soul Of Athens.

Posters like this one are being hung around town to promote the launch of Soul Of Athens.

Soon, chalking will commence. Chalking is always a good way to get the word out to the university community. Sidewalks and pavement everywhere will get Soul treatment as anyone not working on the tech side will be running around campus scrawling the URL with rapid strokes of kids’ chunky chalk.

A video promotion will be going up on YouTube in the near future as well. The marketing team collaborated with Black Sheep Inc., OU’s only improvisational comedy troupe, to create a humorous version of what people think the soul of Athens is. Characters “interviewed” in the video range from fraternity brothers to an environmentalist couple. There was even a debate about pizza and Descartes being the soul of Athens. The hope is that this spoof gets people thinking about what the real soul of Athens is and prompt them to discover it through the stories waiting for them on this year’s site.

- Written by Kristin Hulse, member of the marketing team